Sales Manager - Food & Hospitality Asia

Location: Onsite at Bugis Junction Towers, Singapore; approximately 40% travel required.

Company

hirify.global creates global industry platforms through large-scale events, online marketplaces, data, and digital content.

What you will do

• Generate new business revenue across exhibition booths, sponsorships, advertising, and integrated packages for FHA, Food & Hospitality Asia.
• Source and qualify leads through relationship development, cold calling, industry events, and market research.
• Develop strategies to enter new markets, target new sectors, and identify revenue growth opportunities.
• Work with Exhibitor Marketing, Event Directors, Sales Operations, Marketing, Brand, and Event Operations teams to attract and support customers.
• Manage newly acquired customers through their first show cycle, support retention and re-booking, and hand accounts over to account management.
• Maintain Salesforce pipeline and contract data, support payment collection, and mentor Business Development Executives.

Requirements

• Bachelor’s degree, University of Applied Sciences qualification, or business qualification.
• 5–8 years of sales experience, including at least 5 years in new business development.
• Strong B2B sales experience with a proven record of delivering revenue targets, generating leads, and closing new business.
• Experience managing international customers across regions and cultures, including senior-level relationships and high-value accounts.
• Ability to identify cross-selling and upselling opportunities, communicate customer ROI, negotiate effectively, and handle objections.
• Ability to travel approximately 40% and work onsite in Singapore.

Nice to have

• Experience with Salesforce CRM.
• Microsoft Office skills.

Culture & Benefits

• Welcoming culture with in-person and online social events, diversity and inclusion networks, and charity initiatives.
• Up to four volunteer days per year with charity match funding.
• Training, mentoring platforms, LinkedIn Learning access, and support for internal career moves.
• Annual leave, a birthday leave day, and the opportunity to work from almost anywhere for up to four weeks per year.
• Flexible personal benefits, company-funded private medical cover, wellbeing support, and employee assistance services.
• Recognition programmes and collaboration with international teams.

Hiring process

• Reasonable adjustments or accommodations can be requested during the hiring process.