6 дней назад
Sr Mgr, Field Marketing (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr Mgr, Field Marketing (Cybersecurity): Leading field marketing strategy and execution across multiple geographies or industry segments with an accent on demand generation, account targeting, and campaign performance. Focus on building regional sales partnerships, applying marketing automation and ABM, and optimizing programs through pipeline, win/loss, and customer engagement data.
Location: Bangalore, India
Company
develops cybersecurity and application delivery solutions that help organizations create, secure, and run applications.
What you will do
- Lead marketing strategy and execution across multiple geographies or industry segments.
- Partner with regional and field sales leaders on marketing plans, messaging, and account targeting.
- Review campaign performance and adjust strategies using pipeline data, win/loss insights, and customer engagement metrics.
- Drive adoption of marketing automation, account-based marketing, and analytics tools to improve personalization and ROI tracking.
- Coordinate with demand generation, content, brand, and creative functions to deliver integrated programs.
Requirements
- 10–20 years of marketing experience, including leadership of high-impact teams.
- Advanced understanding of marketing functions and the competitive environment.
- Ability to make decisions in ambiguous, complex situations and manage medium-term program or team outcomes.
- Ability to persuade stakeholders, preserve relationships, and apply local marketing practices.
- Ability to create campaigns that communicate the value of solutions for different customer scenarios.
Culture & Benefits
- Collaborative work across sales, product marketing, communications, digital, demand generation, content, brand, and creative teams.
- Emphasis on transparent communication, mutual accountability, knowledge sharing, and change management.
- Commitment to a diverse workplace where individuals can thrive.
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