Director, Influencer Strategy

Location: Hybrid in New York, NY, United States, with in-office attendance required according to company workplace policies.

Base salary: $135,000–$165,000 USD per year.

Company

hirify.global is a global integrated creative and media agency within the VaynerX family of companies, operating across 15 offices worldwide.

What you will do

• Partner with Client Solutions, Creative, and Creator Management leads to develop insight-driven influencer strategies for a luxury beauty account.
• Build business cases for influencer marketing investments using market trends, audience insights, campaign data, and professional experience.
• Set strategic direction for accounts across audience targeting, creative development, and media distribution.
• Lead campaign recaps by translating performance data into actionable insights and future optimizations.
• Use Traackr analytics dashboards to export, aggregate, and interpret campaign data.
• Conduct sentiment, social listening, and market research analyses to identify consumer cohorts, trends, and strategic recommendations.

Requirements

• 8+ years of agency experience in social listening, strategy, consulting, or analytics.
• Strong analytical skills and hands-on experience with market research tools such as Global Web Index and Statista.
• Experience constructing Boolean queries and using social listening tools such as Brandwatch, NetBase, Infegy, or Talkwalker.
• Strong proficiency in Microsoft Excel, including pivot tables and VLOOKUPs, and Google Workspace.
• Knowledge of using social content data to develop actionable content strategy recommendations.
• Experience with survey design and quantitative survey analysis for audience segmentation and insights.

Culture & Benefits

• Hybrid work environment subject to workplace attendance and in-office requirements.
• Employer-sponsored 401(k) with company match.
• Medical, dental, and vision coverage.
• Unlimited paid time off.
• Caregiver and parental leave.
• Health and wellness benefits.