Associate Director, Relevance Strategy (Marketing)

Location: Hybrid in Los Angeles, California, United States, with in-office attendance requirements

Base salary: $110,000–$125,000 USD per year

Company

hirify.global is a global integrated creative and media agency within the VaynerX family of companies, helping brands win attention, build relevance, and deliver business results.

What you will do

• Identify data-driven insights and turn them into compelling strategic narratives for clients.
• Combine qualitative cultural research with quantitative and behavioral data to understand consumers.
• Develop strategic recommendations that address client business problems and support integrated marketing planning.
• Define methodologies for cultural analysis and develop scalable cultural anthropology products.
• Evaluate creative concepts and communication opportunities, providing strategic feedback.
• Brief creative teams and facilitate brainstorms, workshops, and ideation sessions.

Requirements

• Experience building brands at a top agency for Fortune 500 clients.
• Experience connecting business strategy, consumer insights, and digital behavior to develop purposeful ideas.
• Ability to use tools for reviewing qualitative research, quantitative research, and behavioral data.
• Strong analytical and strategic thinking with a balanced creative approach.
• Understanding of multiple communication channels and their role in brand and content marketing.
• Ability to collaborate cross-functionally, demonstrate initiative, and act decisively.

Culture & Benefits

• Employer-sponsored 401(k) with company match.
• Medical, dental, and vision coverage.
• Unlimited paid time off.
• Caregiver and parental leave.
• Health and wellness benefits.
• Inclusive workplace with equal employment opportunities.