7 дней назад
Digital Marketing Manager (Digital Services)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Manager (Digital Services): Increasing global adoption of digital service products through eCommerce, personalized campaigns, and customer-focused digital communication with an accent on services marketing, lead generation, and performance optimization. Focus on defining the eCommerce services portfolio, analyzing campaign data, and leading cross-functional initiatives to improve online sales and customer adoption.
Location: Octeville sur Mer, France
Company
provides digital services supporting spare parts, maintenance, line improvements, packaging and line conversion, and training.
What you will do
- Lead the digital marketing strategy for services and improve product visibility through a customer-centric approach.
- Manage personalized email campaigns and maintain a consistent digital presence with communication teams.
- Define the services portfolio for eCommerce with services product managers and the eCommerce director.
- Increase online sales and lead generation while tracking global performance and optimizing campaigns through data analysis.
- Coordinate eCommerce marketing projects and customer survey campaigns.
- Increase awareness and adoption through success stories, testimonials, and user guidance while collaborating with eCommerce, services product management, and customer experience.
Requirements
- Degree in Engineering or Business Administration.
- Fluent French and English required.
- Essential background in marketing and services.
- Strong entrepreneurial mindset in the technology field.
- Excellent project management, analytical, communication, business, and financial skills.
- Ability to lead cross-functional teams through influence rather than hierarchy.
Culture & Benefits
- Work within the Digital Services Transformation and Customer Experience department.
- Collaborate across eCommerce, services, product management, communication, and customer experience functions.
- Inclusive workplace committed to diversity and encouraging applications from individuals with disabilities.
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