Marketing Lead, Europe

Location: Fully remote, with real-time living and working in France required; starting with the French market and expanding across Europe.

Salary: €70,000–€90,000 per year

Company

hirify.global builds technology that helps families manage routines, communication, and major life transitions through brands including OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator.

What you will do

• Lead the European marketing strategy, starting with France, and own regional acquisition goals.
• Grow the B2B2C professional channel through content, events, co-marketing, referral programs, and partnerships with family-law attorneys, mediators, and notaires.
• Drive B2C acquisition across Europe through the App Store, paid acquisition, partnerships, content, CRM, and lifecycle marketing.
• Adapt successful US marketing programs for European markets and communicate regional needs to product, marketing, and leadership teams.
• Develop localized messaging around separation and co-parenting that reflects French family culture and professional expectations.
• Build the European marketing team as the region grows.

Requirements

• French fluency is essential, with daily collaboration across teams in the US and UK.
• Real-time living and working in France is required, with a current understanding of French family life, separation, and parenting.
• Around 8+ years of marketing experience for digital or consumer products.
• Experience across both partner or channel marketing and direct consumer acquisition, including B2B2C and B2C.
• Hands-on experience with paid acquisition, App Store and organic growth, content, CRM, lifecycle marketing, and analytics.
• Experience launching and growing a market, product line, process, partnership, or marketing channel from the beginning.

Nice to have

• Experience in legaltech, family or parenting products, or two-sided consumer subscription businesses.
• Existing knowledge of the French family-law or mediation sector.
• Marketing experience in another European market.

Culture & Benefits

• Fully remote workplace.
• Opportunity to shape the first dedicated European marketing function.
• Direct collaboration with growth, lifecycle, content, design, product, sales, and leadership teams across Europe, the US, and the UK.
• Work focused on improving communication and reducing conflict for families navigating separation and co-parenting.

Hiring process

• Recruiter interview.
• Hiring Manager Zoom interview.
• Team interview.