Group Marketing Manager, Mid-Market Growth & Demand Generation (B2B SaaS)

Location: Mountain View, California, United States

Base pay: $213,500–$289,000 per year, with potential cash bonus, equity rewards, and benefits.

Company

Global financial technology platform providing products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own the strategy, planning, and execution of integrated demand-generation programs for the Desktop Migration motion.
• Drive cross-channel growth across inbound, lifecycle, account-based, partner-led, paid, content, events, and field marketing programs.
• Build quarterly and annual demand plans covering segmentation, targeting, channel mix, messaging, and release-driven campaign timing.
• Manage funnel performance from MQL to SQL to opportunity creation, identifying drop-off points and improving conversion, pipeline progression, and forecast accuracy.
• Lead go-to-market strategy focused on product parity, migration confidence, onboarding, retention, and solution selling across Advanced, IES, and Services.
• Develop personalized value propositions and scalable marketing programs for managed, priority, multi-entity, and high-revenue accounts.

Requirements

• Seasoned B2B SaaS demand-generation or growth marketing leadership experience with accountability for pipeline impact, ROI, and go-to-market alignment.
• Experience with base modernization, migration, retention motions, product launches, and release-driven campaign calendars.
• Ability to lead integrated demand plans across segmentation, targeting, channel mix, and messaging.
• Strong fluency across lifecycle and email marketing, webinars and events, paid media, content, IPD, accountant and partner channels.
• Experience with account-based marketing or ABX, intent data, AI-powered targeting, and marketing automation.
• Data-driven approach with expertise in funnel conversion, CAC, cost per SQO, migration and retention KPIs, forecast accuracy, Salesforce, and marketing dashboards.

Culture & Benefits

• Cross-functional partnership with Product Marketing, Marketing Services, Sales, Product, Customer Success, Sales/BDR, Analytics, and Sales Ops.
• Competitive compensation with performance-based rewards.
• Potential cash bonus, equity rewards, and employee benefits under applicable company plans.
• Focus on customer-centered creative development, migration proof, testimonials, and switching confidence.