Performance Marketing Manager (B2B)

Location: Hybrid role requiring three days per week in the Florham Park, New Jersey office, USA.

Salary: $118,700–$169,800 USD per annum, plus benefits.

Company

hirify.global provides sustainable waste-management and materials-management solutions that help businesses reduce, reuse, recycle, recover value from waste streams, and pursue carbon-negative outcomes.

What you will do

• Develop and execute integrated B2B demand-generation and lead-generation strategies that support MQLs, SALs, SQLs, pipeline creation, and revenue growth.
• Plan, launch, optimize, and report on campaigns across paid search, paid social, display advertising, retargeting, email, content syndication, webinars, and other channels.
• Own lead-generation budgets, advertising partner negotiations, audience segmentation, messaging, channel mix, testing frameworks, and performance measurement.
• Manage marketing automation workflows, lead nurturing, customer journeys, landing pages, forms, quote-request flows, and full-funnel experimentation.
• Support go-to-market initiatives for new services and packaged offerings in partnership with operations and service-line leaders.
• Build dashboards, analyze funnel and cohort performance, reconcile attribution across systems, and present recommendations to senior leadership.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5–7+ years of progressive B2B marketing experience, including demand generation and performance marketing.
• Proven success delivering integrated campaigns that generate measurable pipeline and revenue growth.
• Hands-on experience with paid search, paid social, digital advertising, email marketing, lead nurturing, marketing automation, and customer acquisition.
• Strong knowledge of B2B buyer journeys, account-based marketing, attribution models, funnel metrics, and CRM-based analytics.
• Experience with Salesforce, HubSpot, Marketo, Pardot, or similar platforms, plus strong executive communication and presentation skills.

Nice to have

• Experience in industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other complex B2B industries.
• Experience supporting sales teams with account-based marketing and pipeline-acceleration programs.
• Expertise with Power BI, Salesforce, HubSpot, or similar business intelligence and automation platforms.
• Experience managing agencies and external marketing partners.
• Experience in waste, recycling, sustainability, or environmental services.

Culture & Benefits

• Medical, prescription drug, dental, and vision coverage.
• 401(k) plan with up to a 7% company match.
• FSA, HSA, short- and long-term disability, life and AD&D insurance, and employee assistance program.
• Paid parental leave, paid time off, paid holidays, and educational assistance.
• Commitment to a safe, inclusive, and equal-opportunity workplace.