Assistant Store Manager I (Luxury Fashion)

Location: Richmond, British Columbia, Canada — Richmond Centre, Coach

Base pay: $28.00–$35.00 per hour

Company

Coach is a global luxury fashion house founded in New York and part of hirify.global, a global portfolio of fashion brands focused on innovation, inclusion, and craftsmanship.

What you will do

• Support the Store Manager in achieving sales goals through forecasting, planning, KPI monitoring, and category initiatives.
• Deliver an inclusive, high-energy customer experience, resolve service issues, and represent the Coach brand in the store and community.
• Recruit, onboard, coach, and develop employees while building a strong talent pipeline.
• Support virtual shopping, clienteling, customer data acquisition, and social media-driven customer engagement.
• Oversee scheduling, payroll, HR processes, loss prevention, visual merchandising, store safety, policy compliance, and vendor relationships.
• Collaborate with district and corporate teams on market trends, store strategies, and cross-functional projects.

Requirements

• At least 1 year of leadership experience in retail or service industries; luxury or fashion experience is preferred.
• Strong customer focus and the ability to perform in a fast-paced retail environment.
• Ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem-solving, and conflict-resolution skills.
• Proficiency in Microsoft Office and retail systems, with knowledge of omnichannel services and clienteling strategies.
• Strong English proficiency and availability for nights, weekends, public holidays, peak seasons, and other high-traffic retail days are required. Ability to lift at least 25 lbs regularly, up to 50 lbs occasionally, and perform frequent climbing, bending, kneeling, and stockroom work.

Culture & Benefits

• Inclusive workplace focused on equity, diversity, and belonging.
• Medical, dental, and vision insurance.
• 401(k), disability insurance, and commuter benefits.
• Paid paternity and maternity leave.
• Tuition assistance and opportunities for employee development.