B2C Growth Marketing Manager (Digital Health)

Location: Munich, Germany; hybrid work from anywhere within Germany, with approximately 4 office days per month.

Company

hirify.global develops digital health applications and AI-powered data products that support individualized treatment and provide insights for pharmaceutical and life-science companies.

What you will do

• Own the B2C funnel from paid and organic acquisition through activation, engagement, and retention.
• Manage acquisition strategy, budgets, channels, creative testing, audience segments, bidding strategies, and new channel pilots across Google Ads, Meta, programmatic, offline, and OOH channels.
• Build and interpret attribution models using Segment, Adjust, Google Ads, Meta, and web data to measure quality users and downstream outcomes.
• Develop lifecycle and engagement programs for onboarding, activation, re-engagement, and win-back using Customer.io across push, in-app, and email channels.
• Partner with Product, Analytics, and Engineering to improve onboarding flows, engagement mechanics, tracking, dashboards, and acquisition-to-engagement data pipelines.
• Define activation, retention, and churn metrics and use them to guide acquisition and product decisions.

Requirements

• Several years of hands-on B2C acquisition or growth experience for digital products or apps.
• Experience with paid acquisition engines, attribution modeling, structured tactic testing, and organic growth channels such as ASO, organic social, and community.
• Experience in engagement or lifecycle marketing, including in-product engagement mechanics and CRM journeys.
• Strong analytical and systems thinking, including automation of recurring reporting and integration of fragmented data sources.
• Experience owning the full funnel from acquisition through activation and retention.
• Fluent English and German required.

Nice to have

• Experience with Customer.io, Adjust, or comparable CDP and attribution platforms.
• Background in ecommerce, travel, healthcare, lifestyle, finance, or another regulated industry.
• Experience in scale-up environments and international acquisition across multiple markets and languages.

Culture & Benefits

• Hybrid work from anywhere within Germany, with team flexibility around office attendance and approximately four office days per month.
• €150 monthly subsidy after the probationary period for options such as home internet, BahnCard, public transport, kindergarten support, or workation.
• Company pension scheme with a 50% subsidy capped at €90 per month.
• Company off-sites and kick-offs focused on knowledge sharing and collaboration.
• Work on digital health technology, medical applications, AI-based interventions, and data products for personalized medicine.