5 дней назад
Senior Growth Marketing Manager (m/f/d)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Growth Marketing Manager (m/f/d) (Growth Marketing/CRO): Driving direct and repeat bookings through cross-channel experimentation and CMS-powered web optimization with an accent on conversion optimization, funnel analysis, and experiment measurement. Focus on designing scalable A/B tests, translating results into business initiatives, and leading cross-functional implementation across CRM, Content, Design, Paid, and Product teams.
Location: Munich, Germany; hybrid office model with the option to work fully from the office or partially from home. Relocation support is available for moves to Munich from more than 300 km away. Workation is available for up to four weeks twice per year from another country in the European Union.
Company
is a tech-enabled hospitality operator offering design-focused apartments and hotel rooms across Europe through proprietary technology and a digital guest experience.
What you will do
- Own the experimentation strategy and roadmap to increase direct and repeat bookings across the customer journey.
- Design, lead, and implement cross-channel experiments across web, CRM, paid media, and on-site experiences.
- Use and evolve the CMS to build, test, and optimize landing pages and web experiences.
- Establish frameworks for experiment design, measurement, and decision-making.
- Translate experiment results into scalable initiatives and drive implementation across teams.
- Align stakeholders and lead cross-functional initiatives from insight through execution.
Requirements
- 5+ years of experience in Growth Marketing, CRO, Product Marketing, or a similar field.
- Proven experience running and scaling impactful experiments across web and marketing channels.
- Strong knowledge of conversion optimization, user behavior, and funnel analysis.
- Hands-on experience with CMS platforms such as WordPress, Webflow, or similar, including independent page building and iteration.
- Understanding of A/B testing, incrementality, and attribution limitations.
- Strong communication, stakeholder management, ownership, and pragmatic decision-making skills.
Culture & Benefits
- Visa and language support, including support during the visa process and German learning at every level after probation.
- Transparent team culture with stand-ups, All-Hands meetings, and regular company events.
- Development support through feedback, peer reviews, exchanges, and an external learning budget without a stated limit.
- Three-month sabbatical option after 1.5 years with .
- Health and wellbeing benefits, including Urban Sports Club, Nilo.health, and stays in properties.
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