Lead, Field Sales (The Netherlands)

Location: The Netherlands; regular field work required

Company

hirify.global provides a cloud commerce platform that helps retail, hospitality, and golf businesses manage online and physical operations, payments, sales channels, and supplier connections.

What you will do

• Lead, coach, and develop a team of 8 Field Account Executives in the Netherlands.
• Set performance and behavior expectations, provide feedback, and manage underperformance when necessary.
• Coach field activities including prospecting, walk-ins, product demonstrations, objection handling, and closing.
• Use data, observation, and feedback to improve individual and team performance.
• Manage forecasting and team performance through Salesforce.
• Partner with Product, Customer Success, Implementation, and other internal teams.

Requirements

• Fluent Dutch and English required.
• Strong outbound, full-cycle B2B sales experience.
• Experience coaching, mentoring, or developing others.
• Confidence setting expectations, giving direct feedback, and handling difficult conversations.
• Data-driven, curious, adaptable approach with the ability to connect coaching to measurable performance improvements.
• Understanding of hospitality businesses and willingness to spend regular time in the field.

Culture & Benefits

• Flexible work environment and opportunities for career growth.
• hirify.global Equity Program through RSUs.
• Team performance commission.
• Health and wellness credit of up to €400 per year and access to Modern Health mental health support.
• Volunteer time off, office meals and refreshments, and a company car with fuel card.

Hiring process

• No lengthy interview tasks or heavy business cases.
• Interview discussions focus on real examples of coaching, leadership, and measurable performance improvements.