Content Marketing Manager (AI)

Location: Cape Town, South Africa

Company

hirify.global is an online retailer operating the Takealot, TakealotMORE, and Mr D brands across Africa.

What you will do

• Own the content marketing, narrative, and visual identity strategy for TakealotMORE across on-platform and off-platform channels.
• Write and oversee copy for performance marketing, CRM, email, social media, PR, video, webinars, mobile app UX, and in-app content.
• Manage the content calendar and map content to awareness, consideration, conversion, and retention stages.
• Lead the graphic design team, set templating standards, and maintain consistent brand execution across Takealot and Mr D.
• Build and manage AI agents and tools for copy creation, visual production, scheduling, collaboration, and reporting.
• Partner with marketing, design, product, partnerships, retail, marketplace, CRM, and external agency stakeholders.

Requirements

• 7+ years of experience in content, copywriting, brand, or design leadership roles.
• Strong content strategy and copywriting experience across multiple formats and platforms, including mobile app UX copy and in-app content.
• Proven experience owning a brand’s visual identity across multiple channels.
• Strategic, data-driven approach with the ability to connect content to acquisition, retention, attribution, and growth metrics.
• Strong stakeholder management skills in a matrixed, multi-brand environment.
• Excellent proofreading and attention to detail, with an active understanding of social media platforms and best practices.

Nice to have

• Bachelor’s or Master’s degree.
• Blogging or advertising agency experience.
• Knowledge of e-commerce and food delivery industries.
• Experience in content-led growth or performance content marketing.

Culture & Benefits

• Entrepreneurial, dynamic, customer-centric environment focused on e-commerce growth in Africa.
• Collaborative culture with direct feedback, shared ownership, and emphasis on execution.
• Equal opportunity employer encouraging applications from previously disadvantaged groups and people with disabilities.