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TL;DR
Sub-Saharan Africa Content Strategy Lead (Content Strategy/AI): Leading country-level content strategy and execution for Canva in Sub-Saharan Africa, with an accent on local relevance, content performance, and growth across discovery, editorial, activation, and retention. Focus on scaling AI-supported production workflows, activating local creators and partnerships, and aligning cross-functional teams around measurable content impact.
Location: Johannesburg, South Africa
Compensation: Day rate; 12-month contract
Company
Canva is a global design technology company focused on empowering people to create visual content.
What you will do
- Own and execute the Sub-Saharan Africa country content strategy and growth levers.
- Manage content health, quality, production, and cultural relevance across local markets.
- Track content discovery and performance across search, recommendations, and editorial surfaces.
- Lead editorial strategy and activate cultural moments with Marketing, Social, and PR.
- Partner with country managers, design, SEO, localisation, creators, product, marketing, and regional stakeholders.
- Build relationships with local creators and partners to grow the content ecosystem.
Requirements
- 3–5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles in high-growth content, media, marketplace, or global technology companies.
- Deep understanding of local content, trends, aesthetics, and user preferences in the relevant market or markets.
- Strong strategic thinking combined with hands-on execution and problem-solving.
- Exceptional stakeholder management and cross-functional collaboration skills.
- Strong analytical skills for assessing content performance and adjusting strategy.
- Experience managing production workflows, partnerships, or local creator activation, with relevant language skills and cultural knowledge.
Nice to have
- Experience with AI-supported workflows and scaling repeatable content approaches.
- Experience in fast-moving, ambiguous, high-growth environments.
Culture & Benefits
- Professional development programs and speciality growth infrastructure.
- Exposure to AI-powered content innovation and international expansion.
- Opportunity to work across a complex content ecosystem and collaborate with teams across Canva.
- Hands-on experience with emerging technologies, data analysis, and organisational change.
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