Senior Manager, GaaS Community (Gaming)

Location: Hybrid role based in Irvine, California; working in-office is an essential function.

Salary: $131,000–$164,000 per year for full-time employment.

Company

hirify.global’s Japan Studios develop Games-as-a-Service titles including Persona5: The Phantom X and HATSUNE MIKU: COLORFUL STAGE!

What you will do

• Lead external product communication, community engagement, and marketing for assigned GaaS titles.
• Define brand voice, content strategy, player communications, and social content roadmaps across Western markets.
• Manage community and social channels including Meta, Instagram, Twitter, TikTok, YouTube, Reddit, Discord, forums, and community hubs.
• Plan globally integrated community campaigns with hirify.global of America, hirify.global of Japan, IP holders, development teams, and international partners.
• Build relationships with content creators and influencers while driving audience growth, viewership, and concurrency on Twitch and YouTube.
• Analyze community sentiment, engagement KPIs, and player insights to guide optimization and business decisions.

Requirements

• Bachelor’s degree or equivalent experience in communication, marketing, or a related field.
• 8+ years of experience in community management, social media marketing, or fan-focused public relations.
• 3+ years of management experience, including leading teams of two or more and overseeing external vendors.
• Strong knowledge of mobile and live-service games, RPGs, anime-inspired games, Japanese IP, gamer culture, and community platforms.
• Excellent product communications, copywriting, creative writing, presentation, and verbal communication skills.
• Ability and willingness to work in-office in Irvine as required by the role.

Nice to have

• Japanese language skills or experience working with Japanese or Asian corporations.
• Graphic design experience.
• Proficiency with PowerPoint and/or Excel.
• Experience building new processes and applying community best practices.

Culture & Benefits

• Cross-functional collaboration with hirify.global of America, hirify.global of Japan, development studios, IP holders, agencies, and international teams.
• Responsibility for strategic planning, budgets, timelines, and concurrent content pipelines.
• Opportunities to represent games and developers in livestreams and video productions.
• Work across social platforms, forums, creator communities, and live operations events.