Senior Manager, Growth Innovation (Fintech)

Location: San Francisco, United States

Company

Airwallex is a global fintech company providing integrated payments, business accounts, spend management, treasury, and embedded finance solutions.

What you will do

• Own the strategy and execution of growth innovation campaigns that drive payments adoption, customer activation, gross profit, transaction volume, and retention.
• Develop hypotheses, design and run A/B tests, analyze campaign performance, iterate, and scale successful initiatives across regions and customer segments.
• Partner with Product, Product Marketing, GTM, Lifecycle Marketing, Data Analytics, and Sales teams on product adoption initiatives, messaging, incentives, and customer experiences.
• Own global payments rewards and incentives frameworks and promotional campaigns.
• Adapt global campaigns to APAC, EMEA, and other regional market dynamics, regulatory constraints, and customer preferences.
• Help scale the Growth Innovation function by shaping processes, playbooks, and team practices.

Requirements

• 6+ years of experience in growth, including growth campaigns, A/B testing, and experimentation.
• Hands-on experience with multi-step campaign sequences covering hypothesis development, test design, measurement, iteration, and scaling.
• Strong analytical skills, including building models and dashboards, interpreting data, and making evidence-based recommendations.
• Experience with rewards, incentives, or loyalty programs, or demonstrated aptitude for this work.
• Ability to combine creativity with rigorous testing and operate effectively in fast-paced, ambiguous environments.
• Strong cross-functional collaboration and ability to influence without formal authority.

Nice to have

• Experience in a high-growth B2B fintech, SaaS, or technology company.
• Background in product-led growth or customer-driven growth initiatives.
• Strategy consulting or top-tier technology company experience.
• Experience with growth experimentation platforms, analytics tools, and CRM systems.
• Experience with multi-region growth strategy, payments, fintech, or adjacent industries.

Culture & Benefits

• Collaborative, results-driven Growth team focused on creative, data-driven campaigns.
• High-velocity environment with shifting priorities and significant ownership.
• Opportunities for continuous learning, mentorship, and career growth.
• Work with regional teams across APAC, EMEA, and other global markets.