Content Strategist (SEO)

Location: Remote in Canada; Calgary, Montreal, Ottawa, Toronto, or Vancouver. The role can be performed virtually from a home office. Candidates must permanently reside in Canada and have established, current work authorization.

Company

B2B marketing agency supporting brands through Performance, Communications, and Commerce services.

What you will do

• Create, implement, and continuously optimize custom SEO and content strategies for enterprise B2B clients.
• Develop creative briefs and content campaigns using competitor and audience insights.
• Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs, with Associate Director approval.
• Coordinate project execution in Asana, delegate tasks, and manage deadlines across internal and client teams.
• Collaborate with writers, designers, specialists, and project managers to deliver high-quality campaigns.
• Manage client relationships, communicate progress and roadblocks, and deliver bi-weekly, monthly, quarterly, and bi-annual reports.

Requirements

• Proven success implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
• Ability to analyze website traffic and SEO metrics using Google Analytics.
• Strong client-facing communication and stakeholder relationship management skills.
• Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or similar crawling tools.
• Proven organizational, project management, and time management skills.
• Agency experience and B2B technology and/or SaaS experience are required.

Nice to have

• Enthusiasm for digital marketing, SEO, and content.
• Interest in using AI and automation to improve marketing and operational work.

Culture & Benefits

• Remote-first work environment with home-office flexibility and collaboration through Zoom and Slack.
• Medical, dental, vision, disability, and life insurance coverage.
• Mental and physical wellness support, including Spring Health, Headspace, and Gympass.
• Unlimited PTO with a two-week minimum, paid holidays, birthday leave, end-of-year recharge, and paid parental leave.
• 401(k) plan with a 3% company match, annual bonus, and anniversary trip.