Senior SEO Executive, Performance Content

Location: London, United Kingdom; hybrid approach with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing at scale.

What you will do

• Support the full SEO content lifecycle, from search data analysis and content roadmapping to briefing and copywriting.
• Write and edit accurate, engaging, SEO-friendly copy for landing pages and long-form articles in line with brand guidelines.
• Review and optimise on-page content for search engines and emerging AI-search formats.
• Support strategic Digital PR campaigns designed to earn links and increase brand authority.
• Coordinate with WPP partner agencies, external PR teams, client contacts, and internal teams.
• Monitor backlink profiles, research competitors, track search developments, and compile performance reports.

Requirements

• 1.5–3 years of experience spanning SEO/content and Digital PR, ideally in an agency environment.
• Practical knowledge of keyword research, SEO strategy mapping, backlinks, and organic authority.
• Proven copywriting and editing skills, with strong attention to grammar, detail, and tone of voice.
• Strong organisational and coordination skills, with the ability to manage multiple brand portfolios.
• Confident communication and collaboration with clients, agencies, and internal stakeholders.
• Experience with SEO tools such as SEMrush, Ahrefs, or Google Search Console.

Nice to have

• Familiarity with AI tools or experience building custom AI agents.

Culture & Benefits

• Open, inclusive environment built on trust, respect, creativity, and collaboration.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.
• Employee resource groups and frequent in-office events.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.