Lead Product Marketing Manager (Dental SaaS)

Location: Remote - Irvine, California, United States

Salary: $115,000–$150,000 annually

Company

hirify.global provides cloud-based, AI-powered dental practice management solutions, including practice management, imaging, and revenue cycle automation software for dental service organizations and multi-location groups.

What you will do

• Own portfolio-level go-to-market strategy, positioning, competitive strategy, launch planning, and messaging.
• Lead end-to-end product launches across Product, Sales, Account Management, and Marketing.
• Create marketing collateral, product briefs, presentations, web copy, battlecards, and customer-facing content.
• Develop customer marketing and in-product messaging programs that increase feature adoption, utilization, and retention.
• Provide market intelligence, customer insights, ROI models, and proof points to inform pricing, packaging, roadmap, and product strategy.
• Track GTM, adoption, and enablement performance and present leadership-ready insights.

Requirements

• 8–11+ years of product marketing experience with significant B2B SaaS expertise.
• Proven experience owning portfolio-level GTM strategy and complex product launches with measurable business impact.
• Experience developing customer marketing programs for adoption, utilization, retention, and subscription growth.
• Strong expertise in positioning, messaging, competitive strategy, customer research, and market analysis.
• Excellent written and verbal communication skills, including executive presentations and external thought leadership.
• Bachelor's degree in Marketing, Business, Communications, or a related field; proficiency with Microsoft Office or Google Workspace.

Nice to have

• Experience in dental, healthcare, or healthtech.
• Advanced degree or relevant certifications.
• Experience with CRM, marketing automation, or project management tools.

Culture & Benefits

• High-autonomy role with responsibility for complex, loosely defined strategic problems.
• Cross-functional collaboration with Product, Sales, Account Management, and Marketing leadership.
• Opportunity to shape the dental SaaS category through content, events, webinars, and executive presentations.
• Remote work arrangement associated with Irvine, California.