Sr. Manager, Integrated Marketing

Location: West Des Moines, Iowa, United States

Company

hirify.global provides financial products and works with financial professionals, with additional capabilities and scale through its partnership with Apollo.

What you will do

• Set the strategy, priorities, and roadmap for integrated retail marketing and financial professional engagement programs.
• Build multichannel campaigns, demand-generation initiatives, lead-generation programs, nurture strategies, and always-on audience experiences.
• Lead, coach, and develop a high-performing marketing team while fostering an inclusive, collaborative, accountable, and risk-aware culture.
• Coordinate product, distribution, content, paid search, SEO/SEM, email, web, portal, video, social, print, and webinar capabilities.
• Develop audience segmentation, prioritization, and governance practices for behavior-led engagement at scale.
• Use analytics, experimentation, market intelligence, and AI-enabled capabilities to measure performance and optimize investments.

Requirements

• 6+ years of relevant experience, including 3+ years of formal or informal leadership experience.
• Experience developing and leading integrated, multichannel marketing strategies that produce measurable business outcomes.
• Expertise in audience strategy, segmentation, lifecycle marketing, marketing automation, demand generation, lead generation, nurture, channel orchestration, and performance measurement.
• Strong strategic thinking, critical thinking, executive communication, and stakeholder-influence skills.
• Ability to coach and develop talent, build trust and inclusion, lead through ambiguity, and exercise sound judgment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience; occasional travel of less than 5% is required.

Nice to have

• Experience in financial services, annuities, retirement products, or intermediary-distributed products.

Culture & Benefits

• Inclusive and dynamic work environment.
• BEAM values emphasize collaboration, ownership, urgency, and results.
• Military Friendly Employer with support for veterans.
• Equal opportunity employment committed to a non-discriminatory workplace.