Lifecycle Marketing Associate

Location: Remote - United States

Company

hirify.global is an independent distributor of life, health, and wealth insurance products with an insurtech focus, supporting independent agents and clients nationwide.

What you will do

• Plan, build, execute, and QA lifecycle campaigns across email, push notifications, in-app messages, content cards, and SMS.
• Develop campaign, audience, and testing strategies aligned with company goals and KPIs.
• Manage automated triggers, transactional communications, content cards, HTML templates, and the campaign calendar.
• Create campaign copy, subject lines, design assets, and briefs while collaborating with Brand, copywriters, and external resources.
• Track campaign metrics, analyze A/B tests, document learnings, and report recommendations across the organization.
• Maintain campaign assets, performance documentation, visuals, guidelines, and instructions while adhering to privacy and industry regulations.

Requirements

• Highly proficient hands-on experience with Braze, typically 2+ years, including campaigns and Canvases across multiple communication channels.
• Experience updating HTML templates, using Liquid personalization logic, building complex audience segments, validating delivery, and QA'ing campaigns.
• Experience with Braze Report Builder and User Lookup for performance analysis and troubleshooting user journeys.
• Ability to translate campaign results into Google Sheets and/or Excel reports.
• Strong communication, organization, ownership, deadline management, and test-and-learn skills.
• Understanding of CAN-SPAM, TCPA, HIPAA, privacy, and internal communication guidelines.

Nice to have

• Familiarity with Asana or similar project and task management tools.
• Basic graphic design experience with Canva or Figma.
• Basic content management system experience with Squarespace.
• Consumer copywriting and editing experience.
• Experience with generative AI, platform-native AI, startup, e-commerce, or insurance environments.

Culture & Benefits

• Full-time remote schedule within the United States.
• Work in a hyper-growth insurtech-focused organization.
• Competitive compensation package with benefits for employees and their families.
• Professional growth opportunities and support for career development.