CRM Automation Manager

Location: Barcelona, Spain; on-site

Company

hirify.global provides hospitality technology and operates an international SaaS business.

What you will do

• Own HubSpot CRM architecture and governance, including lifecycle stages, custom objects, permissions, validation rules, naming conventions, and access controls.
• Manage API integrations and maintain reliable, accurate data flows across the GTM technology stack and four markets.
• Design and maintain workflow automation, including AI-powered workflows, lead scoring, routing logic, and integrations.
• Monitor, debug, and optimize revenue-critical automations and end-to-end Sales and Customer Success handoffs.
• Partner with Sales, Customer Success, and Data teams to identify funnel bottlenecks and implement automated solutions.
• Document CRM and GTM automation playbooks and build dashboards for data quality and automation performance.

Requirements

• 3+ years of experience in CRM Administration, RevOps/Sales Ops, or Marketing Ops in SaaS, high-growth tech, marketplaces, or other revenue-driven environments.
• Deep hands-on HubSpot experience with workflows, custom objects, automations, and API integrations.
• Ability to read API documentation, design integration flows, and use automation platforms such as Zapier, Make, or Workato.
• Basic scripting experience with Python or a similar language and SQL proficiency for reporting and troubleshooting.
• Working knowledge of MRR, CAC, LTV, and NRR, plus experience operating across multiple geographies or segments.
• Fluency in English and at least one of French, Italian, Spanish, or Portuguese is required.

Nice to have

• HubSpot certifications in RevOps, Marketing Software, or Sales Software.
• Experience with Looker, Tableau, or Metabase.
• Familiarity with conversational intelligence platforms, AI-powered sales tools, and Customer Success operations.
• Experience in high-volume SaaS, hospitality tech, or marketplaces.
• Git/GitHub familiarity for version-controlling automation scripts.

Culture & Benefits

• Stock options with a progressive vesting schedule.
• Comprehensive health insurance and flexible benefits for meals, childcare, transportation, and training.
• On-demand salary access.
• Book purchases and access to a shared team library.
• International environment with colleagues from more than 35 nationalities in a major European tech hub.