VP, Performance Marketing (AI)

Location: New York, New York, United States; onsite

Base salary: $250,000–$325,000 per year, depending on skills and experience. Additional compensation may include annual bonuses, commission, and Restricted Stock Units.

Company

hirify.global is building a secure identity platform that makes physical and digital experiences safer and easier for more than 43 million Members.

What you will do

• Own the performance marketing strategy and investment portfolio across paid media, search, web, CRM and lifecycle, and emerging channels.
• Build traveler discovery across traditional search, AI assistants, communities, travel media, and emerging platforms.
• Own the Member lifecycle from acquisition through renewal and winback, developing personalized journeys, offers, and experiences.
• Grow strategic partnerships with credit card, airline, and travel partners, while developing new acquisition opportunities.
• Build a performance and experimentation engine using AI, first-party data, creative testing, and emerging measurement approaches.
• Optimize CAC, LTV, payback, incrementality, portfolio ROI, Member bookings, retention, and revenue growth.

Requirements

• 10+ years of growth or performance marketing experience in a scaled subscription, membership, or consumer business.
• 3+ years leading and developing high-performing teams.
• Experience owning acquisition and retention strategies.
• Strong analytical skills, including LTV:CAC modeling, incrementality experiments, holdouts, SQL, and business intelligence tools.
• Hands-on expertise with paid media platforms, CRM and lifecycle tools, CDPs, experimentation, and measurement.
• Demonstrated experience applying AI or emerging technology to marketing performance, creative development, audience strategy, measurement, or customer engagement.

Culture & Benefits

• Work in bright, energetic offices with open-plan workspaces, conference rooms, and casual coworking areas.
• Catered lunches and fully stocked kitchens.
• Learning and development stipends and reimbursement programs.
• Comprehensive healthcare, family-building benefits, flexible time off, and an annual wellness stipend.
• Free OneMedical memberships, a hirify.global Plus membership, and a 401(k) retirement plan with employer match.