VP Global Social Commerce

Location: Needham, Massachusetts, United States

Annual salary: $265,000–$315,000 USD

Company

hirify.global is a global product design and technology company creating consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Own TikTok Shop across the Americas, including affiliate strategy, live selling operations, creator activation, product prioritization, and promotional planning.
• Build and scale live commerce capabilities, including programming cadence, on-screen talent, and real-time performance optimization.
• Define the global social commerce strategy across organic, paid, creator, and shoppable content channels.
• Lead social commerce market launches, setting platform priorities, sequencing, infrastructure, creator ecosystems, and commercial targets.
• Build global creator and affiliate programs with tiering, commissions, incentives, and measurable revenue attribution.
• Partner with Brand, Performance Media, Retail, DTC, Finance, and NPD teams while presenting business reviews and investment cases to the executive leadership team.

Requirements

• 12+ years of experience in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership.
• Experience owning and managing a $100M+ P&L with accountability for revenue, investment allocation, and commercial outcomes.
• Hands-on TikTok Shop expertise, including affiliate programs, live selling, and creator ecosystem development.
• Experience building creator or affiliate commerce programs that generate attributable revenue at scale.
• Experience designing and executing market launch strategies for new geographies or platforms.
• Global cross-functional leadership experience in high-growth consumer products, CPG, or lifestyle categories.

Culture & Benefits

• High-visibility, enterprise-impact role reporting to the SVP, Global Direct to Consumer.
• Medical, dental, and vision insurance, plus HSA and FSA options.
• 401(k) retirement plan with company matching and employee stock purchase program.
• Paid time off, company holidays, parental leave, and disability insurance.
• Learning programs, wellness initiatives, product discounts, and other employee support benefits.
• Culture focused on bold experimentation, innovation, inclusion, and continuous improvement.