Chief Commercial Officer (Wellness Tech)

Location: Vilnius, Lithuania; hybrid with 3 days per week in the Vilnius office. Work-from-anywhere flexibility is available for up to 40 days per year.

Salary: €7,000–9,000 gross per month plus performance bonus.

Company

A fast-growing wellness technology business selling connected hardware through e-commerce, subscriptions, a companion app, international marketplaces, B2B, and retail distribution.

What you will do

• Own the commercial strategy, annual plan, budget, forecast, revenue, gross margin, retention, and customer-value targets.
• Lead customer lifecycle management across onboarding, activation, engagement, cross-sell, upsell, renewal, win-back, and churn prevention.
• Transform Customer Care into a retention, trust, and customer-insight function with clear service standards, SLAs, and escalation processes.
• Own the strategy, performance, and P&L of Amazon, TikTok Shop, and other priority marketplaces.
• Develop international B2B, wholesale, retail, and key-account strategies while strengthening partner economics and distribution.
• Build scalable commercial teams, dashboards, processes, performance standards, and incentive systems.

Requirements

• 10+ years of commercial experience in international consumer, subscription, e-commerce, wellness, connected-device, or omnichannel businesses.
• Senior leadership experience with responsibility for revenue, margin, and commercial performance.
• Hands-on experience in at least three areas including customer lifecycle management, recurring revenue, marketplaces, B2B, retail distribution, and customer operations.
• Strong knowledge of customer and commercial economics, including cohort analysis, LTV/CAC, retention, pricing, contribution margin, and forecasting.
• Experience building scalable commercial processes, dashboards, performance-management rhythms, and cross-functional teams.
• Fluent English required.

Nice to have

• Experience in DTC wellness, health technology, consumer electronics, or subscription-led businesses.
• Experience scaling an international commercial function in a startup or scale-up.
• Strong knowledge of Amazon, TikTok Shop, or other global marketplaces.
• Experience expanding B2B and retail distribution across Europe and the US.
• Previous C-level or broad multifunctional commercial leadership experience.

Culture & Benefits

• Opportunity to shape the next stage of profitable international growth and build an integrated commercial function.
• Significant influence over customer strategy, monetization, marketplaces, B2B, and retail expansion.
• Collaboration with an international team across Europe and the US.
• Private health insurance after 6 months, additional vacation days based on tenure, and a birthday day off.
• Free lunch three times per week for the Vilnius team and a company device to support well-being.
• Fast-moving environment with experimentation and ownership.