Customer Journey & Lifecycle Specialist (MedTech)

Location: Copenhagen, Denmark; office-first policy with up to 1 day of working from home per week

Company

hirify.global develops 3D scanning and CAD/CAM solutions for dentistry and has more than 2,000 employees globally.

What you will do

• Define and evolve customer journey and lifecycle marketing strategies for the Lab segment.
• Map, visualize, and optimize journeys across digital and human touchpoints.
• Design, implement, and optimize personalized omnichannel programs for onboarding, adoption, retention, and lead nurturing.
• Build audiences, triggers, personalization logic, and automated customer programs in omnichannel platforms.
• Develop lead scoring and nurture programs that convert marketing leads into qualified sales opportunities.
• Drive A/B testing, analyze lifecycle performance, and identify opportunities to improve engagement, conversion, retention, and business results.

Requirements

• Bachelor’s or master’s degree in Marketing, Business, a related field, or equivalent experience.
• Experience developing customer journey strategies and lifecycle marketing programs.
• Hands-on experience with marketing automation, omnichannel orchestration, customer data, audiences, and channel activation.
• Experience with lead scoring, nurture programs, audience development, and personalization strategies.
• Strong understanding of customer data, data models, and technical requirements for marketing automation.
• Strong analytical, stakeholder management, communication, and commercial skills.

Culture & Benefits

• International, diverse, and collaborative environment with more than 40 nationalities in the Denmark-based office.
• Healthcare package, daily breakfast, and healthy lunch prepared by private chefs.
• Optional social activities and clubs, including running, cycling, board games, and wine and beer clubs.
• Attractive offices and R&D lab spaces in downtown Copenhagen.
• Purpose-driven work focused on improving dental patients’ lives globally.