2 дня назад
Senior Manager, Corporate Brand Marketing (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Corporate Brand Marketing (AI): Developing and executing Radiometer’s corporate brand strategy, integrated marketing initiatives, and social media presence with an accent on brand differentiation, governance, storytelling, and measurable business impact. Focus on repositioning an established global healthcare brand, optimizing owned channels with analytics and AI, and strengthening consistent messaging across audiences and touchpoints.
Location: Brønshøj, Copenhagen, Denmark; onsite or fully remote
Company
Radiometer is a operating company focused on reliable, fast, and accessible patient diagnostics within life sciences and healthcare.
What you will do
- Develop and execute the corporate brand strategy in line with business priorities.
- Translate business priorities into brand and social media strategies that increase brand preference, awareness, and measurable impact.
- Manage brand guidelines, governance, compliance, agency relationships, and creative output.
- Strengthen corporate brand narratives and messaging across external channels.
- Own corporate social media strategy, content planning, writing, publication, performance tracking, and optimization.
- Use data, analytics, AI, and Business System tools to improve brand and social media performance.
Requirements
- 10+ years of experience in corporate brand management and execution within a global organization.
- Experience in diagnostics, life sciences, pharmaceutical, biotech, or healthcare sectors is preferred.
- Demonstrated success repositioning and evolving established brands to improve differentiation and market presence.
- Experience managing corporate-owned channels, including social media execution, content planning, performance tracking, and optimization.
- Excellent writing and storytelling skills, with strong strategic, analytical, planning, and creative problem-solving abilities.
- Hands-on experience using technology and AI for content drafting, campaign analysis, and audience research.
Nice to have
- Corporate media relations and executive thought leadership experience.
- Experience developing executive messaging and engaging with media.
- Experience building brand governance frameworks in a global organization.
- Ability to project confidence and influence stakeholders.
Culture & Benefits
- Work within Radiometer’s Corporate Communications function as an individual contributor with end-to-end ownership.
- Support from a student assistant for the corporate social media agenda.
- Culture focused on belonging, diverse perspectives, continuous improvement, and measurable outcomes.
- Access to ’s continuous improvement system and business tools.
Hiring process
- Applications are assessed continuously.
- Interviews are conducted as suitable candidates are identified.
- Recruitment closes when a suitable candidate is found.
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