Senior Specialist, Paid Social (Marketing)

TL;DR

Senior Specialist, Paid Social (Marketing): Managing and optimizing paid social campaigns for retail clients to drive measurable business growth with an accent on strategy development and multi-platform execution. Focus on scaling performance across Meta, LinkedIn, TikTok, and Pinterest while mentoring junior specialists.

Location: Must be based in or able to work from Copenhagen or Aarhus, Denmark

Company

hirify.global is a leading European marketing and technology agency helping brands and retailers grow through strategic advisory and hands-on execution.

What you will do

• Lead Paid Social strategy for a portfolio of clients, ensuring alignment with commercial objectives.
• Manage daily campaign execution, including budget allocation, pacing, and creative testing on LinkedIn and Meta.
• Monitor performance and refine campaigns through A/B testing and data-driven insights.
• Produce weekly insights, monthly reports, and quarterly deep dives to improve client performance.
• Mentor junior specialists and collaborate with leadership to define the Paid Social product roadmap.

Requirements

• 4-6 years of experience in Paid Social, ideally within an agency or complex in-house environment.
• Proven experience defining platforms, budgets, and KPIs for large-scale media campaigns.
• Proficiency with Meta Business Manager, Snapchat, TikTok, and Pinterest.
• Strong professional communication skills in both Danish and English.
• Consultative mindset with the ability to work independently and take ownership of deliveries.

Nice to have

• Experience working with Smartly.

Culture & Benefits

• Opportunity to work with top-tier global brands on complex commercial problems.
• Individual career plans to accelerate professional growth and influence company future.
• Learning-centric culture focused on continuous daily development and knowledge sharing.
• International environment with collaboration across 10 offices in 8 countries.
• Collaborative team atmosphere with ambitious specialists across multiple digital disciplines.