Sr Associate, Digital Marketing - American Girl CRM

Location: El Segundo, California, United States; onsite

Salary: USD 92,000–109,000 yearly

Company

hirify.global is a global toy and family entertainment company with brands including American Girl, Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Plan, produce, and deploy CRM campaigns across email and SMS, including promotions, product launches, loyalty, and seasonal initiatives.
• Maintain the CRM calendar and coordinate creative production with marketing, merchandising, IT, and agency partners.
• Build and optimize audience segments and automated lifecycle journeys such as welcome, browse abandonment, post-purchase, loyalty, and winback flows.
• Run A/B and multivariate tests across messaging, creative, timing, and audience segments.
• Monitor campaign metrics, prepare performance reporting, and identify opportunities to improve engagement, conversion, and revenue.
• Conduct campaign QA and maintain data quality, compliance, and deliverability best practices.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably in retail or consumer products.
• Hands-on experience with an email service provider; Klaviyo experience is preferred.
• Experience with CRM calendars, segmentation strategies, lifecycle campaigns, and end-to-end campaign execution.
• Integrated marketing experience across paid and owned channels, including ecommerce, retail stores, social, print, and direct mail.
• Strong written and verbal communication, organization, time management, quantitative, and analytical skills.
• Familiarity with campaign performance metrics, Excel, and PowerPoint.

Culture & Benefits

• Purpose-driven work focused on creating products and experiences that support children and families through play.
• Collaborative, innovative, and performance-driven working environment.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development and growth.
• Inclusive workplace committed to belonging and equal employment opportunity.