13 дней назад
Associate Program Manager (Retention Marketing)
73 000 - 84 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Program Manager (Retention Marketing) (Digital Commerce): Executing email, SMS, and push notification campaigns for product launches, promotions, onboarding, growth, and retention with an accent on campaign setup, segmentation, QA, and cross-functional coordination. Focus on building lifecycle strategies, maintaining campaign calendars, and analyzing KPI dashboards to optimize channel performance.
Location: Carlsbad, California, United States; onsite office environment
Annual base pay: $73,000–$84,000, plus potential benefits, performance bonuses, product discounts, holidays, and paid time off.
Company
develops and markets golf products and supports digital commerce initiatives.
What you will do
- Execute ad hoc and planned email, SMS, and push notification campaigns for product launches, promotions, onboarding, growth, and retargeting.
- Set up templates, audience segmentation, quality assurance, device rendering checks, link checks, proofreading, and campaign deployment.
- Build and maintain the monthly retention marketing campaign calendar in coordination with ecommerce planning and promotional forecasts.
- Wireframe campaigns and coordinate design, copywriting, brand marketing, ecommerce, legal, and analytics handoffs.
- Develop subscriber onboarding strategies to increase engagement and long-term retention.
- Maintain KPI dashboards, analyze channel performance and consumer trends, and identify opportunities to optimize the retention program.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in retention or lifecycle marketing, including hands-on email, SMS, or push notification campaign creation.
- Excellent written and verbal English communication skills, including accurate writing, proofreading, and editing.
- Basic understanding of HTML and CSS, plus intermediate Microsoft Office skills.
- Strong organization, attention to detail, prioritization, initiative, and ability to work independently in a fast-paced environment.
- Experience collaborating with cross-functional teams and communicating ideas in technical and user-friendly language.
Nice to have
- Experience with Klaviyo.
- Experience with Google Analytics.
- Passion for golf or sports.
Culture & Benefits
- Performance-driven work environment.
- Health and wellness benefits may be available.
- Performance bonuses, product discounts, holidays, and paid time off may be offered according to company plans.
- Office-based role with heavy computer use and occasional extended hours as needed.
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