обновлено 19 часов назад
WE Programmatic Media Senior Associate (Programmatic Media)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
WE Programmatic Media Senior Associate (Programmatic Media): Delivering data-driven digital media campaigns for LEGO Group audiences across Western Europe with an accent on programmatic strategy, investment governance, and cross-functional partnerships. Focus on executing campaigns through The Trade Desk, Amazon DSP, and DV360, building team capability, and adapting media strategy to AI, retail media, and privacy changes.
Location: Copenhagen Hub - Løvstræde, Denmark; hybrid work with an average of 3 days per week in the office.
Company
is a global brand creating play experiences for children and families.
What you will do
- Support the programmatic media strategy across Western Europe, aligning media planning and buying with brand, marketing, and business objectives.
- Implement and manage data-driven digital media campaigns across relevant channels.
- Help establish governance and global standards to maximize media investment returns.
- Build, lead, and inspire a high-performing programmatic media team while coaching local teams.
- Act as a programmatic media subject matter expert for leadership, brand managers, stakeholders, and external partners.
- Monitor AI, retail media, cookie deprecation, privacy, and other ecosystem developments to support future-ready media strategy.
Requirements
- Demonstrated experience in digital and programmatic media.
- Experience in media transformation, digital innovation, or data-driven marketing at scale.
- Knowledge of the global media landscape, ad tech ecosystem, and evolving privacy and regulatory requirements.
- Practical campaign deployment experience with The Trade Desk, Amazon DSP, and DV360.
- Curiosity and willingness to develop within programmatic media and related areas.
- English CV required; no relocation support is offered.
Culture & Benefits
- Hybrid workplace model with the office as the primary workplace and an average of 3 office days per week.
- Enhanced family care leave and life and disability insurance.
- Wellbeing resources, including Headspace and local wellbeing initiatives.
- Colleague discount and eligibility for a global bonus scheme.
- Inclusive culture focused on curiosity, creativity, imagination, diversity, and belonging.
Hiring process
- Applications are reviewed on an ongoing basis.
- Role eligibility and hybrid work arrangements are discussed during the recruitment process.
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