Brand Strategist (Gaming)

Location: Billund, Denmark; hybrid work with an average of 3 days per week in the office. Relocation support is not available.

This is a 12-month fixed-term contract within hirify.global GAME and the hirify.global Group’s Product and Marketing Development organisation.

Company

hirify.global creates play experiences and gaming products for children, families, and gaming communities worldwide.

What you will do

• Establish brand direction across game integrations, standalone games, and live-service experiences.
• Create brand foundations and distinctive value propositions for players and creators.
• Translate audience, market, and player insights into strategic decisions and portfolio opportunities.
• Balance hirify.global brand values with the creative and product ambitions of development partners.
• Strengthen collaboration between studio partners and internal brand, product, marketing, analytics, and commercial stakeholders.
• Support audience growth, portfolio success, and the development of future hirify.global gaming experiences.

Requirements

• Significant senior-level or leadership experience in brand development within the gaming industry.
• Experience creating brand strategies that translate creative vision into player value propositions and commercial outcomes.
• Hands-on game development experience leading development teams or partnering closely with studios throughout the development lifecycle.
• Experience delivering brand direction for complex gaming products while balancing brand integrity, creative goals, and product ambitions.
• Experience working across creative, technical, and commercial functions and aligning diverse stakeholders around a shared vision.

Nice to have

• Values-led approach to creating meaningful player experiences.
• Experience mentoring teams and fostering collaborative, creative environments.
• Experience building partnerships across creative, technical, and commercial functions.
• Experience delivering game integrations within established game ecosystems.

Culture & Benefits

• International team focused on collaboration, strategic thinking, and creative execution.
• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing resources and community-building opportunities.
• Colleague discount from the first day and an eligible bonus scheme.
• Inclusive culture centered on play, creativity, curiosity, and belonging.

Hiring process

• Applications are reviewed on an ongoing basis.
• Hybrid policy and role eligibility will be discussed during the recruitment process.
• Roles with high engagement with children may require child safeguarding background screening.