Director, Influencer Marketing (Healthcare)

Location: Hybrid - San Francisco, CA, United States

Salary: $190,000-$215,000 annually

Company

hirify.global develops therapeutic probiotics and microbiome science technologies designed to improve physical and mental health.

What you will do

• Define the influencer marketing strategy to build trust, educate consumers about microbiome science, and drive customer acquisition and revenue.
• Build and manage a diversified portfolio of scientists, physicians, healthcare practitioners, creators, celebrities, affiliates, and customer advocates.
• Develop long-term partnerships, creator content, campaign frameworks, and scalable messaging across Instagram, TikTok, YouTube, podcasts, newsletters, HCP, and wholesale channels.
• Partner with DTC, Creative, Clinical, Regulatory, PR, talent agencies, and affiliate networks to coordinate influencer activity across earned, owned, and paid media.
• Create testing and optimization programs for creative formats, campaign types, CAC, conversion, affiliate revenue, and overall performance.
• Build reporting dashboards and mentor the Manager, Influencer Marketing.

Requirements

• 7+ years of marketing experience focused on influencer marketing, social media, and content strategy.
• Several years of managerial or director-level experience, including ownership of influencer strategy and team development.
• Proven success delivering campaigns that improve engagement, brand awareness, customer acquisition, and measurable growth.
• Experience working with PR agencies, talent agencies, affiliate networks, and other external partners.
• Strong strategic planning, communication, creative storytelling, and data-driven decision-making skills.
• BA required; experience in health, wellness, or healthcare is highly preferred.

Nice to have

• MBA or master's degree.
• Experience in the health, wellness, or healthcare sector.

Culture & Benefits

• Cross-functional and collaborative work across marketing, creative, growth, DTC, clinical, regulatory, PR, and wholesale teams.
• Medical, dental, and vision insurance.
• Commuter benefits and life and short-term disability insurance.
• Company match on 401(k), flexible time off, and equity.