Associate Director, Paid and Earned Media (Pharmaceutical Marketing)

Location: Plainsboro, New Jersey, United States; 20–30% overnight travel required.

Base compensation: $152,700–$267,300 annually, plus eligibility for a company performance bonus and potential long-term incentive compensation or company vehicle.

Company

hirify.global develops healthcare solutions focused on serious chronic diseases and improving long-term health outcomes.

What you will do

• Lead paid media strategy and execution across DTC and HCP channels for branded and market development programs.
• Develop integrated paid, earned, owned, and shared influencer strategies aligned with brand positioning and customer needs.
• Manage media, influencer, and professional services agency partners, including contracts, scopes of work, service levels, and expenses.
• Partner with brand, therapeutic area, orchestration, communications, procurement, regulatory, legal, and analytics stakeholders.
• Identify emerging media and influencer opportunities and establish proof-of-concept test-and-learn initiatives.
• Track and optimize media budgets, campaign performance, conversion measurement, reporting, and resource allocation.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is preferred.
• 10+ years of paid media marketing experience, preferably including digital experience.
• Experience working with external media agencies and managing complex, cross-functional initiatives.
• Strong strategic planning, analytical, communication, organizational, and stakeholder management skills.
• Knowledge of the pharmaceutical industry, including medical, regulatory, clinical, compliance, and market considerations.
• Experience planning impactful customer experiences for healthcare professionals and patients is preferred.

Nice to have

• Advanced degree.
• Digital paid media experience.
• HCP and patient tactical planning experience.

Culture & Benefits

• Human-centered, insight-driven marketing culture with a test-and-learn approach.
• Medical, dental, and vision coverage; life and disability insurance.
• 401(k) savings plan, flexible spending accounts, employee assistance, and tuition reimbursement.
• Flexible vacation, sick time, parental leave, and additional voluntary benefits.
• Inclusive recruitment process and equal employment opportunity.