Marketing Automation Manager (Salesforce)

Location: West Des Moines, Iowa, United States

Company

hirify.global provides retirement services and insurance products within the Apollo investment ecosystem, focused on retirement security and customer growth.

What you will do

• Lead the implementation, governance, and optimization of the marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud.
• Own Salesforce Data Cloud business initiatives involving data architecture, identity resolution, segmentation, activation, and governance.
• Develop AI-enabled marketing programs for personalized engagement, lead nurturing, lifecycle marketing, and campaign performance.
• Lead and develop the Marketing Automation team while fostering inclusion, experimentation, accountability, and risk awareness.
• Partner with Marketing, Sales, IT, and Data teams to prioritize initiatives and translate business needs into scalable solutions.
• Establish campaign measurement, A/B testing, analytics, and continuous-improvement practices while maintaining regulatory and data-governance standards.

Requirements

• At least 3 years of relevant experience in marketing, marketing automation, marketing operations, marketing technology, or a related area.
• At least 2 years of formal or informal leadership experience and a demonstrated ability to develop others.
• Experience implementing and optimizing enterprise marketing technology platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud, Marketo, Pardot, HubSpot, or comparable solutions.
• Knowledge of CRM integration, customer segmentation, personalization, journey orchestration, customer data architecture, identity resolution, campaign analytics, and A/B testing.
• Strong technical, analytical, problem-solving, cross-functional collaboration, and project leadership skills.
• Bachelor’s degree in Marketing, Business, Information Systems, or a related field, or equivalent experience.

Nice to have

• Experience with Journey Builder, Automation Studio, Contact Builder, AMPscript, SSJS, HTML, CSS, SQL, Tableau, or Power BI.
• Experience in financial services, insurance, or another regulated environment.
• Salesforce Marketing Cloud, Salesforce Data Cloud, or related certifications.
• Advanced degree.

Culture & Benefits

• Full-time position within an inclusive and dynamic work environment.
• People-Centered Leadership approach emphasizing empowerment, trust, talent development, experimentation, and accountability.
• Work connected to a retirement services and investment ecosystem focused on innovation, growth, and retirement security.
• Military Friendly Employer and Equal Opportunity Employer.