Senior Email Marketing Specialist (SFMC & HTML/CSS)

Location: Orlando, Florida, United States

Salary: $145,600 per year

Company

hirify.global provides staffing and temporary assignment services.

What you will do

• Lead end-to-end lifecycle email marketing campaigns and optimize deployments for engagement and conversion.
• Develop, troubleshoot, and iterate responsive, mobile-first email templates using HTML, CSS, and AmpScript.
• Design A/B testing roadmaps, analyze campaign performance against benchmarks, and present recommendations to leadership.
• Coordinate campaign calendars in Jira and align delivery expectations across digital and business stakeholders.
• Monitor campaign tracking through Google Analytics or Adobe Analytics and maintain compliance with CAN-SPAM, GDPR, and deliverability standards.
• Use tools such as Litmus, MovableInk, and Sparkpost to validate rendering and improve email experiences.

Requirements

• Strong knowledge of HTML and CSS for email development.
• Advanced proficiency in AmpScript or a similar personalization language is required.
• Hands-on experience with enterprise-level email service providers; Salesforce Marketing Cloud experience is highly preferred.
• Knowledge of email testing, optimization, and marketing tagging and tracking with GTM or Google Analytics.
• Experience with Jira or a similar project management tool, strong attention to detail, and the ability to meet tight deadlines.
• Strong presentation skills for communicating results and learnings to executive stakeholders.

Nice to have

• Experience with Responsys, Silverpop, or MessageGears.
• Knowledge of SQL.
• Experience with Adobe Analytics.

Culture & Benefits

• Temporary assignments lasting 13 weeks or longer may include major medical, dental, vision, and 401(k) benefits.
• Statutory sick pay may be provided where required.
• Reasonable accommodations are available throughout the employment process.
• Employment eligibility may be verified through E-Verify in certain locations.