VP Product Marketing (FinTech)

Company

hirify.global provides a secure platform and network for businesses and financial institutions to access and operate with digital assets and cryptocurrencies.

What you will do

• Lead and elevate the product marketing team, defining its strategy, OKRs, structure, and growth plans.
• Own market positioning, messaging, segmentation, and buyer personas across markets and buyer types.
• Develop launch strategies for positioning-changing products and governance for other product launches.
• Partner with product management on roadmap strategy, product adoption, user experience, and brand awareness.
• Translate product and market strategy into go-to-market enablement for pre-sales and post-sales teams.
• Build AI-based systems and self-service tooling for market intelligence, launch autonomy, enablement, and contextual campaigns.

Requirements

• 15+ years of experience in B2B SaaS product marketing, ideally in financial services, payments, fintech, or cybersecurity.
• 5+ years of team management experience.
• Experience with segmentation, buyer personas, and positioning across multiple markets and buyer types.
• Experience designing AI-based systems that reshape the value and role of product marketing.
• Strong storytelling, communication, consensus-building, and executive stakeholder management skills.
• Willingness to learn about digital assets and new financial use cases, work hands-on, and lead by example in an ambiguous, fast-paced environment.

Culture & Benefits

• Work with digital-asset products serving financial institutions, banks, brands, and Web3 companies.
• Operate with a high degree of autonomy in a fast-paced and evolving market.
• Collaborate across product, sales, customer success, marketing, partner, and analyst groups.
• Contribute to a diverse and inclusive workforce.