Senior Product Marketing Manager (Fintech)

Location: Hybrid in Warsaw, Poland; Limassol, Cyprus; or Sofia, Bulgaria. The role includes 30 extra days of remote work from anywhere in the world annually, subject to restrictions.

Company

hirify.global is a trading platform rebuilding and rethinking traditional brokerage through technology and a unified client experience.

What you will do

• Partner with product teams early in development, contributing market insight, trader perspective, and positioning strategy.
• Own end-to-end go-to-market planning for product launches, including positioning, messaging, channel coordination, and post-launch analysis.
• Build messaging architecture and ensure consistent product communication across regions and channels.
• Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials.
• Run competitive and market intelligence using client research, trading behavior data, and broader market signals.
• Define product adoption metrics and report launch performance.

Requirements

• 5+ years of product marketing experience, including at least 2 years in fintech, brokerage, or financial services products.
• Experience managing multiple product launches from scoping and briefing through cross-functional coordination and measurement.
• Ability to develop positioning from product specifications using first-principles thinking.
• Data analysis experience with tools such as Claude, Cursor, or Amplitude.
• Working knowledge of AI tools and their application in marketing workflows.
• Experience collaborating closely with creative teams and briefing against brand identity.

Nice to have

• Experience with CFD, derivatives, or retail investment products.
• Exposure to marketing across multiple jurisdictions, including the UK, Cyprus, Australia, and the UAE.

Culture & Benefits

• Hybrid work with location-specific benefits and perks.
• 30 additional days of remote work from anywhere in the world for workation purposes, subject to restrictions.
• Annual leave, medical insurance, and pension benefits.
• Two additional paid volunteer days each year.
• Employee referral program and a focus on talent, initiative, and creativity.