Head of Marketing & Brand (Fintech)

Location: Full remote work, with an option for candidates living in or willing to relocate to Limassol, Cyprus. A Cyprus-based option includes an EU employment contract, a 3-year Cyprus work visa, and access to an office in Limassol.

Company

hirify.global is developing a payment gateway for accepting funds on behalf of merchants and transferring funds from merchants to users, with PCI DSS compliance and integrations with payment providers, gateways, processors, and 3DS.

What you will do

• Define the value proposition, visual identity, tone of voice, and overall brand strategy.
• Translate PCI DSS, 3DS, payment orchestration, and related technology into clear commercial messaging.
• Lead go-to-market execution for new features, integrations, and target markets in collaboration with Product and Sales.
• Own website strategy, UX, conversion optimisation, and alignment with product releases.
• Direct content production, sales collateral, campaigns, events, and conference presence.
• Lead the marketing team, track pipeline contribution and feature adoption, and use AI tools to accelerate research and execution.

Requirements

• 5+ years of marketing experience in B2B SaaS, fintech, or payment technology.
• Strong product marketing and go-to-market experience.
• Understanding of payment orchestration, PSPs, acquiring, routing, tokenisation, and fraud solutions.
• Experience managing websites, digital content, brand strategy, and marketing metrics.
• Hands-on experience with ChatGPT, Claude, Perplexity, or similar AI tools.
• Excellent storytelling, communication, analytical, and cross-functional leadership skills.

Culture & Benefits

• Full remote work with a Cyprus relocation option.
• Service contract, transparent performance reviews twice a year, bonus opportunities, and salary adjustments.
• Annual allowance for home office improvements, sports activities, and equipment upgrades.
• Paid language courses, learning platforms, and mindfulness and psychological support with 50% coverage.
• Private medical insurance, family benefits, sports coverage, and practical support for Cyprus-based employees.
• Peer reward program and career growth in a fast-scaling project with opportunities to influence technical decisions.