Marketing Analytics Manager (AI)

Location: San Francisco, hybrid

Salary: $200,000–$240,000 per year plus equity

Company

Baseten provides inference infrastructure, applied AI research, and developer tooling that help AI companies bring machine learning models into production.

What you will do

• Define marketing success metrics across audience growth, acquisition, activation, engagement, product usage, pipeline, and revenue.
• Build the marketing data foundation by ingesting and modeling data from Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product, and third-party sources.
• Create a medallion architecture connecting prospect and customer journeys from first touch through signup, onboarding, activation, and expansion.
• Develop audience segmentation frameworks using customer attributes, intent, engagement, and product behavior.
• Own lifecycle marketing analytics across web, email, in-product, and other touchpoints, identifying opportunities to improve acquisition, onboarding, and growth.
• Design A/B experiments, incrementality testing, multi-touch attribution, and offline conversion pipelines to improve marketing activation and optimization.

Requirements

• 5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role.
• Deep SQL fluency and experience analyzing large event-level datasets and converting ambiguous business questions into actionable analysis.
• Ability to connect marketing, CRM, web, SEO/AEO, and product data to understand customer journeys.
• Experience measuring and optimizing paid advertising across Google, LinkedIn, and X.
• Hands-on experience with Salesforce, HubSpot, Google Analytics, APIs, automation, and integration tools such as n8n or Zapier.
• Experience building pipelines and data models with modern data-stack tools such as Airbyte, Fivetran, dbt, BigQuery, or Databricks.

Nice to have

• Experience with AI/ML products, inference and training metrics, usage-based products, developer platforms, or APIs.
• Experience with multi-touch attribution, incrementality measurement, media mix models, or complex customer-journey measurement.
• Experience feeding first-party customer signals and offline conversions into advertising platforms.

Culture & Benefits

• Competitive compensation with meaningful equity.
• Medical, dental, and vision insurance fully covered for employees and dependents.
• Flexible PTO and a company-wide Winter Break from Christmas Eve through New Year's Day.
• Paid parental leave and a fertility and family-building stipend through Carrot.
• Company-facilitated 401(k) and exposure to a variety of ML startups.