1 день назад
Head of Client Marketing (Asset Management)
137 400 - 240 400$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Client Marketing (Asset Management): Developing and executing client marketing strategies, campaigns, content, events, and sales enablement programs for institutional, wealth, and intermediary audiences with an accent on segment-specific messaging, campaign performance, and commercial alignment. Focus on leading global client marketers, optimizing lead scoring and nurture campaigns, translating complex investment concepts into audience-specific content, and managing cross-functional execution and budget discipline.
Location: Chicago, IL; hybrid work model with time split between the office and home. Applicants must be authorized to work in the U.S. without employment-based visa sponsorship.
Salary: $137,400–$240,400 USD base pay annually, plus a discretionary bonus that may include equity.
Company
provides wealth management, asset servicing, asset management, and banking services to individuals, families, corporations, and institutions.
What you will do
- Lead annual client marketing plans across institutional, consultant, wealth, and intermediary channels and relevant sub-segments.
- Shape and execute integrated client-focused campaigns, ensuring strategic alignment, clear messaging, timely delivery, and budget control.
- Oversee lead scoring, marketing-qualified lead delivery, sales-qualified lead conversion, sales engagement processes, reporting, and nurture campaign optimization.
- Define segment-specific messaging, sales enablement tactics, custom content, and event strategies for institutions, consultants, advisors, and other priority audiences.
- Analyze campaign performance and provide data-driven recommendations to improve effectiveness and client engagement.
- Lead, mentor, and develop a global team while collaborating with sales, investment, product, compliance, digital marketing, creative, and other stakeholders.
Requirements
- 15+ years of progressive asset management marketing experience in channel or client marketing.
- Deep understanding of institutional, wealth, and intermediary client segments, buying psychology, commercial priorities, and sales cycles.
- Experience developing audience-specific messaging, campaign narratives, technical investment content, and sales enablement materials.
- Strong technical investment knowledge and the ability to explain complex investment concepts in practical, compelling language.
- Executive presence, strategic thinking, communication, stakeholder influence, problem-solving, and cross-functional leadership skills.
- U.S. work authorization is required; employment-based visa sponsorship is not available.
Culture & Benefits
- Balanced hybrid working model combining office and home working.
- Comprehensive benefits including 401(k), pension, medical, dental, vision, spending accounts, disability coverage, paid time off, parental and caregiver leave, and life and accident insurance.
- Discretionary bonus program that may include an equity component.
- Flexible and collaborative work culture with internal mobility and accessible senior leadership.
- Inclusive workplace with opportunities to support community and philanthropic initiatives.
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