General Manager, Western Region (Cannabis)

Location: Los Angeles, CA. Candidates must be based in or willing to relocate to Los Angeles. This role is open only to candidates based in CA, CO, FL, GA, IA, ID, IL, KS, MA, MD, ME, MI, MO, NJ, NV, NY, TN, TX, UT, VA, or WA. Applicants outside these states will not be considered. Travel of 40–50% is required across California, Nevada, and Arizona.

Base salary: $175,000–$190,000 per year, plus a target bonus and long-term incentive eligibility.

Company

A technology-first licensed canhirify.global wholesale platform supplying products from hundreds of brands to retailers across multiple U.S. states.

What you will do

• Own the full regional P&L, including revenue, gross margin, contribution margin, working capital, and headcount.
• Manage strategic retail and brand partnerships, including pricing, commissions, marketing, and logistics terms.
• Monitor the competitive landscape and defend market position in California.
• Drive adoption of financial products across the retailer and brand base.
• Maintain service-level, fulfillment, compliance, chain-of-custody, and audit-readiness standards.
• Lead Nevada expansion and Arizona launch while representing the business to regulators and industry partners.

Requirements

• 8+ years of experience in general management, P&L leadership, or regional operations.
• Experience owning a significant-scale P&L; $50M+ preferred, with direct accountability for revenue and margin.
• Experience managing senior relationships with major retail, brand, or enterprise partners.
• Experience operating in a regulated, compliance-heavy environment; state regulator experience is advantageous.
• Strong operational understanding of supply chain, logistics, or fulfillment.
• Based in or willing to relocate to Los Angeles, with eligibility limited to the listed U.S. states.

Nice to have

• Experience in distribution, CPG, or a multi-state regulated industry.
• Experience working with state regulators.

Culture & Benefits

• Unlimited paid time off and paid holidays.
• Medical, dental, and vision coverage for full-time employees.
• 401(k) plan with employer match.
• Target bonus tied to gross margin and contribution margin performance.
• Long-term incentive eligibility.