Growth & Acquisition Marketing Manager (B2C)

Location: Paris, France; hybrid, with remote work allowed two days per week

Company

hirify.global is a digital reading service providing personalized access to thousands of newspapers and magazines, with over 2 million users worldwide.

What you will do

• Own the French marketing strategy, execution plan, growth targets, and marketing budget.
• Develop and execute full-funnel marketing plans covering awareness, consideration, trial, and subscriber growth.
• Plan and deliver integrated 360° campaigns across paid, owned, and earned channels.
• Lead local initiatives involving partnerships, influencers, podcasts, PR, affiliates, agencies, and media partners.
• Drive subscriber acquisition, activation, retention, and reactivation initiatives.
• Monitor KPIs and optimize CAC, conversion, profitability, and overall acquisition efficiency through testing.

Requirements

• 5+ years of experience in marketing project management, event management, campaign management, or consumer marketing.
• Strong operational project management skills and experience coordinating stakeholders, agencies, and internal teams.
• Good understanding of B2C marketing, CRM, social media, and campaign execution.
• Experience managing events from planning through post-event follow-up.
• Strong attention to detail, brand consistency, and ability to manage multiple projects in a fast-moving environment.
• Fluent French and English are mandatory.

Culture & Benefits

• Hybrid work policy with two remote workdays per week.
• Meal vouchers through Swile, health insurance through Sidecare, and a mobility package covering transport subscriptions.
• Wellpass access to fitness and wellness activities.
• Access to the teale mental health platform.
• VIP access to hirify.global content.
• Four office meet-ups per year with international offices.

Hiring process

• HR interview with Talent Acquisition.
• Hiring manager interview, case study presentation, and peer interview with Marketing and Design.
• Final interview with the CMO.