Marketing Strategy Manager (Mandarin)

Location: France; hybrid work setup. The role supports APAC markets and includes interest in working from Shanghai.

Company

hirify.global is a technology platform for discovering live entertainment and cultural experiences, operating across more than 55 countries.

What you will do

• Own end-to-end marketing strategy for APAC experiences, including F1, Harry Potter, and hirify.global Originals.
• Lead paid and organic campaigns across WeChat, Douyin, Xiaohongshu, Baidu, and other regional channels.
• Manage Tencent Ads and ByteDance Ocean Engine performance marketing setup and optimization.
• Build KOL/KOC and MCN strategies, including creator identification, negotiations, and relationship management.
• Coordinate Business Strategy, Growth, Creative, Product, Media, CRM, and Content teams with China-based agencies and platform partners.
• Own marketing budgets and regional P&L while driving forecasting, revenue growth, and audience penetration.

Requirements

• 8+ years of experience in digital and growth marketing.
• Hands-on expertise with Tencent Ads, ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu, WeChat, and Alipay.
• Experience running KOL/KOC campaigns and negotiating with MCNs.
• Strong analytical, forecasting, performance measurement, executive communication, and P&L management skills.
• Native or bilingual-level English; professional Mandarin proficiency is strongly preferred.
• Background in Business, Marketing, or a related field, with experience in entertainment, experiential marketing, media, or consumer technology in the Chinese market strongly preferred.

Culture & Benefits

• Hybrid work setup with a remote-first approach to leading the APAC market.
• International team and asynchronous collaboration with APAC-based vendors and partners.
• Attractive compensation package with room to grow.
• 40% discount on hirify.global events and experiences.
• English and Spanish language-learning support.