обновлено 4 дня назад
Director of Account Based Marketing (B2B)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Director of Account Based Marketing (B2B): Building and leading end-to-end ABM programs across a B2B client portfolio with an accent on intent data, account scoring, and coordinated multi-channel execution. Focus on architecting 6Sense and Demandbase workflows, connecting account insights to pipeline and revenue, and presenting strategy directly to clients.
Location: Remote in Colombia; a fully flexible work environment also supports in-office and hybrid arrangements.
Company
is an AI-native growth firm combining strategic marketing services, proprietary technology, and performance intelligence to help brands grow.
What you will do
- Own end-to-end ABM strategy and delivery across the B2B client portfolio, including account selection, tiering, intent signals, and multi-channel orchestration.
- Build and refine ABM audits, playbooks, and go-to-market plans in partnership with client strategy teams.
- Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring, and predictive analytics workflows.
- Translate intent and engagement data into campaign triggers for paid media, content, and email/lifecycle teams.
- Lead cross-functional collaboration across SEO, paid media, creative, PR, influencer, and CRO teams.
- Present ABM strategy and performance to clients, mentor team members, and own measurement of pipeline, engagement, and funnel velocity.
Requirements
- Advanced spoken and written English is required.
- Hands-on proficiency with 6Sense, Demandbase, or an equivalent ABM and intent-data platform is mandatory.
- 7+ years of experience in B2B marketing strategy or ABM, with ownership of account-based programs from strategy through delivery.
- Strategic knowledge of Salesforce, Marketo, HubSpot, and their integrations with ABM platforms.
- Deep understanding of intent data, predictive scoring, account tiering, pipeline mechanics, and B2B business metrics.
- Strong client presentation, project management, collaboration, and cross-functional leadership skills.
Nice to have
- Agency experience.
Culture & Benefits
- Base salary with commission opportunities.
- Prepaid medicine plan, paid social security, legal benefits, and employee assistance support.
- 15 paid vacation days, 17 Colombian national holidays, and two mental health recharge days annually.
- Paid volunteer time, a one-time 400,000 COP work-from-home stipend, and flexible remote, office, or hybrid work options.
- Professional development programs, leadership opportunities, quarterly awards, and participation in diversity and inclusion initiatives.
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