Director Of Account Based Marketing (ABM)

TL;DR

Director of Account Based Marketing (ABM): Leading the strategy, build-out, and performance of ABM disciplines across the B2B portfolio with an accent on intent data, account scoring, and multi-channel orchestration. Focus on architecting ABM frameworks, managing platform implementations like 6Sense/Demandbase, and driving pipeline and revenue through data-driven campaigns.

Location: Must be based in Colombia (Remote, hybrid, or in-office options available).

Company

A tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, utilizing proprietary technology to drive revenue and brand recognition for global companies.

What you will do

• Own end-to-end ABM strategy, including account selection, tiering, and multi-channel orchestration.
• Architect and manage 6Sense or Demandbase implementations, including predictive analytics and intent data integration.
• Translate engagement data into actionable campaign triggers for cross-functional teams including Paid Media, Content, and Email.
• Lead cross-agency collaboration to ensure unified, non-siloed ABM campaigns.
• Present ABM strategy and performance metrics directly to clients, focusing on pipeline and revenue impact.
• Mentor and upskill internal Strategy and ABM team members on account-based methodologies.

Requirements

• 7+ years of experience in B2B marketing strategy or ABM, either in-house or agency-side.
• Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms is mandatory.
• Advanced proficiency in spoken and written English is required.
• Strategic knowledge of B2B Martech stacks including Salesforce, Marketo, and HubSpot.
• Strong project management skills with the ability to run multiple client programs concurrently.
• Deep understanding of intent data, predictive scoring, and account tiering.

Culture & Benefits

• Fully flexible work environment: remote, hybrid, or in-office.
• Prepaid Medicine Plan and legal benefits including Prima and Cesantias.
• 15 days of paid vacation (PTO) plus 17 observed Colombian national holidays.
• One-time 400,000 COP Work From Home stipend.
• Ongoing employee development programs and quarterly performance awards.
• Access to Employee Assistance Program (EAP) and mental health recharge days.