1 день назад
Director, Media Scale Markets
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Media Scale Markets (Full-Funnel Media Strategy): Building integrated media strategies, operating frameworks, and activation models for SharkNinja’s growth markets across Europe with an accent on paid social, retail media, Amazon, measurement, and cross-regional execution. Focus on leading complex media budgets, optimizing campaigns through analytics and MMM, building global-to-local playbooks, and advancing media transformation across emerging regions.
Location: London, United Kingdom
Company
is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.
What you will do
- Lead integrated, full-funnel media strategies across Scale Markets, including NEUR, the Nordics, Benelux, Spain, and Italy.
- Oversee planning, activation, optimization, and budget allocation across paid social, video, OLV/CTV, OOH, Amazon, retail media, DTC, and emerging channels.
- Create cross-region media playbooks, templates, briefs, and operating frameworks that enable faster and more consistent execution.
- Review weekly performance across media mix, creative, and pacing, using analytics, MMM, brand lift, and platform metrics to guide optimization.
- Lead agency relationships and collaborate with Brand, Creative, Insights, Analytics, Amazon/Retail, Social, Performance Media, and market leadership teams.
- Develop measurement, testing, innovation, audience, incrementality, and commerce maturity programs across Scale Markets.
Requirements
- 10+ years of experience in media strategy, planning, and investment across global or multi-market environments.
- Experience driving full-funnel media programs in high-growth consumer categories such as technology, appliances, CPG, or retail.
- Strong analytical skills with experience using MMM, analytics dashboards, DSPs, platform tools, and audience insights.
- Demonstrated success managing complex budgets and leading agency relationships.
- Strong communication, collaboration, stakeholder leadership, and influencing skills in matrixed, multinational environments.
Nice to have
- Experience with high-growth consumer brands or multi-category portfolios.
- Experience driving SKU-level performance and retailer-aligned media activation.
- Experience overseeing growth or emerging regions including EMEA, the Middle East, Africa, or LATAM.
- Familiarity with distributor models, retail media networks, shopper media ecosystems, content systems, or global playbook development.
Culture & Benefits
- AI-native culture focused on experimentation, new tools, and continuous innovation.
- Health insurance, retirement plans, paid time off, employee stock purchase options, and wellness programs.
- product discounts and learning programs supporting professional growth.
- Inclusive workplace focused on diversity, equity, inclusion, authentic participation, and career acceleration.
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