Director of Digital Performance Marketing (AI Search)

Location: San Francisco, CA; hybrid

Company

A Turn/River portfolio company operating in the B2B SaaS or technology environment.

What you will do

• Define and lead the digital performance marketing strategy across SEO, SEM, AI search/AEO, display, paid social, and conversion optimization.
• Build full-funnel acquisition programs spanning technical SEO, content, paid search architecture, bidding, retargeting, audience segmentation, and landing page optimization.
• Own AI search visibility across Google AI Overviews, ChatGPT, Perplexity, Gemini, Copilot, and other LLM-powered answer engines.
• Develop structured, entity-rich, machine-readable content and monitor citation rate, mention rate, share of voice, sentiment, and AI-referral traffic.
• Establish reporting, attribution, forecasting, and scenario models connecting traffic and channel performance to pipeline and revenue.
• Lead the digital marketing team, agencies, vendors, and cross-functional execution across content, web, creative, analytics, product marketing, operations, and sales.

Requirements

• 8+ years of progressive digital or performance marketing experience with significant depth in SEO and SEM.
• Proven success leading search-driven growth in a B2B SaaS or technology environment.
• Deep expertise in technical SEO, content SEO, keyword research, SERP analysis, paid search, bidding, audience targeting, ad testing, and budget optimization.
• Working knowledge of AEO, GEO, LLMO, zero-click search, AI Overviews, RAG, structured data, schema markup, and AI-generated citations.
• Experience managing display and paid social, meaningful media budgets, attribution, analytics, and revenue-focused performance measurement.
• Experience leading cross-functional teams and strong communication, commercial, analytical, and operational skills; bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• Certifications in Google Ads, Google Analytics, or Microsoft Advertising.

Culture & Benefits

• Test-and-learn approach across messaging, targeting, bidding, landing pages, segmentation, and creative.
• Strong accountability, operating discipline, speed, and continuous optimization.
• Data-driven budget allocation and quarterly business review rhythm.