Marketing Strategy Manager (China Marketing)

Location: Shanghai, China; hybrid work setup

Company

hirify.global is a technology platform for discovering and booking culture and live entertainment experiences, operating across more than 55 countries.

What you will do

• Own the end-to-end marketing strategy for APAC experiences, driving demand, visibility, audience growth, and revenue.
• Develop and localize scalable campaigns for exclusive experiences, hirify.global Originals, and global partnerships such as F1 and Harry Potter.
• Lead paid and organic campaigns across WeChat, ByteDance Ocean Engine, Douyin, Xiaohongshu, Baidu, and related Chinese platforms.
• Design and manage KOL, KOC, and MCN partnerships, including creator identification, negotiations, and relationship management.
• Coordinate with Business Strategy, Growth, Creative, Product, Media, CRM, and Content teams to deliver unified campaigns and improve the discovery-to-purchase journey.
• Own marketing budgets and regional P&L, while using analytics, forecasting, and performance insights to guide growth decisions.

Requirements

• 8+ years of digital and growth marketing experience, including hands-on work with the Chinese digital ecosystem.
• Direct knowledge of WeChat, Alipay, Douyin, Xiaohongshu, Bilibili, Baidu, Tencent Ads, and ByteDance Ocean Engine.
• Experience designing large-scale marketing strategies, managing performance metrics, forecasting, and making P&L-driven decisions.
• Experience running or commissioning KOL/KOC campaigns and negotiating with MCNs.
• Native or bilingual English proficiency required. Professional Mandarin proficiency is strongly preferred.
• Experience in entertainment, experiential marketing, media, or consumer technology in the Chinese market is strongly preferred.

Nice to have

• Experience supporting foreign brands targeting Chinese consumers.
• Knowledge of group buying, social gifting, live commerce, and China-specific marketing regulations and operations.
• Strong academic background in Business, Marketing, or a related field.

Culture & Benefits

• Remote-first APAC market leadership with asynchronous collaboration across regional vendors and partners.
• Hybrid work setup.
• Attractive compensation package with room to grow.
• 40% discount on hirify.global events and experiences.
• English and Spanish language learning support.
• International team and collaborative working environment.