Head of Marketing

Location: Shanghai, China

Company

hirify.global is a multinational family-owned company that develops, manufactures, and markets yeast and fermentation solutions for baking, food, health care, and biotechnology.

What you will do

• Develop and execute marketing strategies to drive brand growth, market penetration, and revenue.
• Manage brand identity, positioning, messaging, reputation, and customer engagement.
• Conduct market research, competitor benchmarking, and consumer insight analysis to identify opportunities.
• Lead integrated digital, traditional, PR, and event campaigns while overseeing marketing technology, SEO/SEM, social media, and analytics.
• Manage budgets, KPIs, ROI analysis, external agencies, and vendors.
• Recruit, mentor, and lead the marketing team while collaborating with Sales, Product, and Customer Success.

Requirements

• Bachelor’s degree or higher in Marketing, Business Administration, Advertising, Communications, or a related field.
• 10+ years of experience managing product, communication, and brand positioning projects.
• Comprehensive knowledge of market research, brand building, campaign planning, user operations, and performance data analysis.
• Fluent English required for cross-border collaboration, international events, and overseas market strategy.
• Strong entrepreneurial mindset and ability to position novel ingredients based on benefits, pricing, competition, prospects, and regulatory considerations.
• Project management skills, with the ability to manage multiple projects and relationships simultaneously.

Culture & Benefits

• Fixed-term employment contract.
• International and multicultural environment spanning more than 50 countries.
• Leadership role focused on innovation, collaboration, professional development, and delivery.