Associate Online Marketing Manager - HOKA (Ecommerce)

Location: Shanghai, China

Company

hirify.global manages consumer footwear and lifestyle brands, including HOKA.

What you will do

• Lead premium ecommerce content strategy and execution across Tmall, JD.com, Douyin, WeChat Mini Programs, and other key platforms.
• Develop platform-specific content plans for seasonal campaigns, product launches, and brand initiatives.
• Oversee digital advertising creatives, homepage and product-detail content, product visuals, short videos, and UGC amplification.
• Optimize ecommerce touchpoints using click-through rate, conversion, ROI, CPM, CPC, and platform analytics.
• Coordinate with ecommerce operations, brand marketing, CRM, design, video, copywriting, and external agencies.
• Monitor market trends and pilot emerging formats such as interactive filters, VR try-ons, and mini-dramas.

Requirements

• Experience with ecommerce marketing content and consumer-facing digital touchpoints.
• Ability to manage content production and layouts across multiple ecommerce and social platforms.
• Capability to analyze platform performance and use user behavior data to improve content strategy.
• Experience collaborating with cross-functional teams and external agencies.
• Ability to align local ecommerce executions with brand and product go-to-market strategies.

Culture & Benefits

• Full-time role based in Shanghai, China.
• Work across brand marketing, ecommerce operations, CRM, creative teams, and agency partners.
• Exposure to premium ecommerce innovation and emerging digital content formats.